EXPLORING CONSUMER BEHAVIOUR ON SKIN CARE COSMETIC PRODUCTS IN TIRUCHIRAPPALLI A STUDY

Consumers acquire goods and services for their own personal needs and derive revenues to the organization. Businesses can neither survive nor thrive without them. Alongside this, grasping consumer purchasing habits and their attitudes towards particular products or product categories is a fundamental requirement for any business involved with products. Skin care items are part of the cosmetics sector and are utilized by consumers for personal care. These products serve as the foundation of the cosmetics industry. Consumers today are increasingly aware of their appearance, beauty, and grooming, as well as being knowledgeable about Western cosmetic brands. This article explores the Consumer insights on Skin Care Cosmetics in Tiruchirappalli use when selecting skin care cosmetic products. People tend to view cosmetics as an essential aspect of their daily lives, which offers a positive perspective for marketers in the cosmetic field.