Expectation of Sustainability in the COVID-19 Era

Within the framework of policies against climate change, the expectations of sustainability in the management and management of resources have been a focus of discussion and a central issue on the agenda of cities, but the corresponding studies have established a framework hegemonic theoretical consistent in political culture as a theoretical referent rather than as a scenario for observing the emergence of actions in favor of the environment. The objective of the work was to observe the structure of the variables that the literature identifies as determinants of pro-environmental behavior. A non-experimental study was carried out with a non-probabilistic selection of 400 students who responded to a self-report of their values, norms, perceptions, beliefs, attitudes, knowledge and actions to care for water resources. A structure was found that explained 67% of the variance and the determinant relationship between intention and behavior, but without the interrelation with the other variables, said discrepancies were discussed within the framework of optimization and innovation of organizations with corporate social responsibility.