DECODING SOCIAL MEDIA ALGORITHMS: AN ANALYTICAL STUDY OF THEIR IMPACT ON DIGITAL MARKETING OUTCOMES FOR CONTENT CREATORS IN TAMIL NADU

Social Media-Algorithms play a key role in the design of digital creator visibility, commitment, and monetarization options.This study examines how the algorithm structure of platforms such as Instagram, YouTube and Tiktok affects the marketing outcomes of content makers in Tamil Nadu.In the latest literature, research shows how personalization, attention economics, and algorithmic bias can change scope and consumer behavior.Influencer-driven marketing strategies and content optimization emerge as crucial mediators between creators and their digital markets.The study further emphasizes the role of AI-powered tools such as predictive analytics and sentiment analysis in enhancing engagement and campaign effectiveness.Empirical