Le management régional des réseaux en Asie

This research focuses on the strategic management of networks in the Asian region. The empirical study examines three multinational firms (MNEs) operating in B2B markets. Thirty interviews were conducted with managers from both headquarters and various subsidiaries across Asia, to explore how MNEs manage their networks from a regional management perspective. The findings highlight the adoption of a flexible multi-country strategic approach to address the complexity of the network context in Asia, characterized by strong market interdependence. The study also sheds light on the internationalization of MNEs through the lens of multiple network coordination.