Potential use of in vitro plants in the decoration of events and spaces

Objective: To evaluate the ornamental potential, technical viability, and acceptance of in vitro plant arrangements as a compact, low-maintenance alternative for decorating spaces and events among young consumers. Design/methodology/approach: Arrangements were created using Stevia rebaudiana and three orchid species in glass jars containing colored and gelled MS medium. A total of 100 university students (ages 18–30) were surveyed using Likert-scale items, demographic questions, and three open-ended questions. Data were analyzed using one-way ANOVA (gender), Tukey’s test, average rating categorization (>3.5), principal component analysis, price histograms, and linguistic processing of open responses to generate word clouds. Findings: Perceptions were uniform across genders (F ≤ 2.78; p > 0.10), with only personal purchase intention showing a significant difference (F = 4.40; p = 0.041). Average scores exceeded 3.5 in aesthetics, innovation, and practicality. Willingness to pay was concentrated in the 100–200 MXN range (one plant) and 150–250 MXN (two or more). The keywords “aesthetic,” “innovative,” “natural,” and “unique” dominated positive responses, while concerns focused on durability, heat, and cost. Limitations/implications: The study used non-probabilistic sampling limited to young individuals from Jalisco; more diverse populations are needed. Originality/value: In vitro arrangements are perceived as novel, aesthetic, and low-maintenance ornamental products, with minimal gender influence on their evaluation. Adjusting plant density and improving thermal stability may support differentiated pricing strategies and expand commercial adoption in national and international markets.