Challenges in the Mobility of the Tourist in Arunachal Pradesh: An Empirical Case Study of Ziro Valley with Special Reference to Ziro Festival of Music - 2022

This study examines the mobility challenges tourists face in Ziro Valley, Arunachal Pradesh, India. The research was conducted in September 2022 during the Ziro Festival of Music and surveyed a diverse group of international, national, and domestic tourists. The primary goal was to identify the most significant factors that impede tourist mobility to and within their destinations. The study employed a field survey methodology, gathering data from a cross-section of tourists to understand their experiences. To analyse the collected data, researchers used Garrett's ranking technique, a statistical method for ranking items based on their perceived importance. This technique was specifically applied to determine the key challenges affecting overall tourist mobility and to investigate the specific inconveniences faced by international tourists in Arunachal Pradesh and all tourists during their stay in Ziro Valley. The findings of this research indicate that the condition of road communications is the most significant factor hindering tourist mobility. This poor road infrastructure poses a considerable barrier, making it difficult for tourists to reach their desired destinations and navigate the region effectively. The study’s results highlight the urgent need for improvements in the transportation network to enhance the tourist experience and promote tourism in the Ziro Valley. In conclusion, this paper successfully identifies and ranks the key mobility challenges encountered by tourists in the Ziro Valley. By using Garrett's ranking technique, the study provides a clear and data-driven understanding of the most pressing issues. The findings strongly suggest that improving road infrastructure is essential to overcoming these obstacles and facilitating smoother travel for visitors. This research serves as a valuable resource for policymakers and tourism developers aiming to enhance the region's accessibility and appeal.