The role of artificial intelligence (AI) in educational and vocational guidance for students

Career education counseling is a vital factor helping students develop competencies and choose suitable careers. Traditional methods face limitations in data processing. In today’s context, artificial intelligence (AI) emerges as an innovative tool to improve effectiveness and expand access to counseling services. The study shows students have positive awareness, high expectations, and willingness to use AI-based counseling systems. Notably, students with color vision deficiency (CVD) exhibit strong demand and trust in this technology. Factor analysis confirms the reliability and feasibility of the measurement scale, providing a foundation for AI integration in career counseling. However, challenges remain in technical infrastructure, data security, and qualified personnel. Combining AI with traditional counseling can enhance service quality and meet workforce development needs in the digital age.