Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya

In facing the challenges of globalization and the digital era, understanding business management is an important skill that the younger generation needs to have. High school students, as future leaders and economic actors, need to get early education on the basic principles of business management in order to have an entrepreneurial mindset, critical thinking skills, and understanding of future business opportunities. This research aims to increase students' knowledge and understanding of the importance of financial management, digital marketing, and operational management in business. This training is a collaboration between the D3 Business Management Study Program and Ar Rasyid Kartasura High School. The method in this activity is to use Fish Bone Diagrams as a form of compiling Training materials. The training materials include Financial Management, Digital Marketing, Operational Management, and Business Simulation using Monsoonsim. Training evaluation is carried out through pre-test and post-test to measure the improvement of participants' knowledge. Suggestions for future training programs include expanding trainees, developing more relevant materials, ongoing mentoring, long-term evaluation, and strengthening collaboration with various parties.

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Publication Details

Journal
Penamas Journal of Community Service
Published
2025-09-08
DOI
https://doi.org/10.53088/penamas.v5i3.2166
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya

Yohanes Wien Tineka, Astrid Noviana Paradhita, Agreianti Puspitasari, Agustin Amborowati et al.
Penamas Journal of Community Service
SMEs Development and Digital Marketing
article

Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya

Yohanes Wien Tineka, Astrid Noviana Paradhita, Agreianti Puspitasari, Agustin Amborowati, Yeni Fajariyanti, Myrtana Pusparisti, Ni Komang Septia Noriska, Vivin Sulistyowati, Muhammad Tafdhil Amanda
article en

Abstract

In facing the challenges of globalization and the digital era, understanding business management is an important skill that the younger generation needs to have. High school students, as future leaders and economic actors, need to get early education on the basic principles of business management in order to have an entrepreneurial mindset, critical thinking skills, and understanding of future business opportunities. This research aims to increase students' knowledge and understanding of the importance of financial management, digital marketing, and operational management in business. This training is a collaboration between the D3 Business Management Study Program and Ar Rasyid Kartasura High School. The method in this activity is to use Fish Bone Diagrams as a form of compiling Training materials. The training materials include Financial Management, Digital Marketing, Operational Management, and Business Simulation using Monsoonsim. Training evaluation is carried out through pre-test and post-test to measure the improvement of participants' knowledge. Suggestions for future training programs include expanding trainees, developing more relevant materials, ongoing mentoring, long-term evaluation, and strengthening collaboration with various parties.

Penamas Journal of Community ServiceVol. 5(3)
Sebelas Maret University (ID)
Openalex Percentile: Top 57%
SMEs Development and Digital Marketing
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Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya — Yohanes Wien Tineka, Astrid Noviana Paradhita, et al. · Penamas Journal of Community Service (2025) | TGRS Research Map | TGRS