Examining the use of different message categories to communicate AMR: a content analysis of instagram posts
Our study shows Instagram has hardly been used for AMR interventions. An important population group of young adults who use Instagram as their main source of information, is missed in public health messaging on AMR.
Authors
- Akke Vellinga (ORCID: https://orcid.org/0000-0002-6583-4300)
- Wei-Ting Chang (ORCID: https://orcid.org/0000-0002-2916-6085)
- Patricia McHugh (ORCID: https://orcid.org/0000-0003-1888-8426)
- Sana Parveen (ORCID: https://orcid.org/0000-0003-2382-1066)
Institutions
- University College Dublin (IE)
- Ollscoil na Gaillimhe – University of Galway (IE)
Publication Details
- Journal
- Frontiers in Digital Health
- Published
- 2025-09-10
- DOI
- https://doi.org/10.3389/fdgth.2025.1564584
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00