Living in an intermedial world: intermediality as a methodology of historical inquiry to uncover the social dimension of science communication

Audiences for science in the media live and operate, as agents who endow science with social and cultural meanings, in an intermedial world. Following cultural tracers through time and across media, and attending to a key actors' category, intermediality, historians of the public culture of science can access the social dimension of the mediation of science. Adopting an intermedial approach allows us to attune the historiography of the public culture of science to the evolution of science communication scholarship over the past three decades, and understand the role of audiences in the production of cultural meanings about science.