The added value of Web Listening Analysis to understand communication needs regarding HIV, AIDS, and STDs in Italy.

Data analysis shows how the perception and discussions on human immunodeficiency virus and acquired immu-nodeficiency syndrome are different among the general population compared to what occurs among people living with human immunodeficiency virus disease. For the general population, the recurring elements of the analysis are seasonality, attention to news events, knowledge of human immunodeficiency virus and acquired immunodeficiency syndrome linked to the past. People living with acquired immunodeficiency syndrome do not expose themselves publicly on thr web, using more protected web places; consequently, stigma is certainly present.