SWEET AND CHEWY: MARSHMALLOW SEBAGAI IDE PENCIPTAAN BUSANA WANITA READY TO WEAR

Creating clothing with the concept of Marshmallow, which is a sweet and chewy candy that produces ready-to-wear clothing. Ready to wear itself was chosen because it is very easy to use for various events and is very popular with Gen Z, where the age segment for fashion products is 17-28 years. The fashion creation method uses Alma Hawkins' theory, which starts from the exploratory stage of research on the concept, the second is improvisation starting from making a moodboard, the third is the forming stage, namely making the design to selecting the design and finally the process of realizing the work. Sweet and chewy produced two collections of ready-to-wear women's clothing which were studied from ideoplastic and physioplastic aspects.