PENGENALAN KAIN TRADISIONAL PADU PADAN KEBAYA DAN TENUN INDONESIA BERBASIS INSTAGRAM UNTUK GENERASI MILLENIAL

Traditional Indonesian textiles have a significant impact on the local economy and cultural identity. However, unfortunately, the Indonesian Millennial generation's awareness of traditional fabrics as Indonesia's cultural heritage is still relatively low. Based on this fact, two partners, GaleriLiesna and the Rasa Wastra Indonesia Community, oriented towards preserving Indonesia's cultural heritage, are collaborating to increase awareness of the Indonesian millennial generation through training in styling mix and match Kebaya and Weaving as traditional characteristics of Indonesia to the Indonesian Millennial generation. By optimizing the effective use of the Instagram platform for wider social impact. Indonesian millennials are agents of change and the main contributors to the cultural richness and sustainability of the country's economy. This socialization was carried out in a hybrid manner, offline and online using the Instagram platform. This activity consists of phase planning, content development, implementation, and effectiveness measurement through Reel Insight reaching 271 accounts, reel interaction 54 times, 51 likes and 433 reel replays. By calculating ER (Engagement View Rate) formula, total interactions by the total reach and multiply by 100 to get a percentage, the result was 19,9%. The author asses that content is resonating well with audience, which can lead to increased visibility and possibly a wider reach on the platform. Key words : Styling, Kebaya, Weaving Socialization, Community Rasa Wastra Indonesia, GaleriLiesna.