Analysis of the Importance and Satisfaction of Sports Center Swimming Pool Users Using IPA Techniques

Objectives This study aims to examine the relationship between importance and satisfaction for users who use the pool. The purpose is to provide useful information that can contribute to the promotion of the use of the pool by analyzing the importance perceived by users who use the pool in the sports center and their satisfaction. Methods This study was conducted on a total of 300 people who used the sports center swimming pool, and a total of 275 copies were analyzed. Frequency analysis was conducted to find out the demographic characteristics of the survey subjects using the SPSS 23.0 program. Second, exploratory factor analysis and reliability analysis were performed to find out the reliability and validity. Third, a corresponding sample t-test was conducted to verify the difference in the importance and satisfaction of campsite customers in the sports center. IPA analysis using importance and satisfaction was conducted. Results The number one item that swimming pool users consider important is the cleanliness of the facility. In the difference verification, significant differences were found in all items except for events and promotional methods. As a result of IPA matrix analysis, it was found that quadrant I maintained continuous satisfaction in terms of program, leader, and facility. In the Ⅱ quadrant, it was found that the level of demand for cleanliness of the facility was high, but the satisfaction was low. The events and promotional methods shown in quadrant III are not current considerations. Conclusions If the parts presented in this study are supplemented and improved, user growth and satisfaction will increase in the future.