THE EVOLUTION OF RISK MANAGEMENT THEORIES IN BUSINESS

The article examines the evolution of risk management theories in business, which is particularly relevant in the context of the current challenges of globalisation, digitalisation of the economy and increasing uncertainty in the external environment. Risk management is becoming strategically important as a tool for helping companies adapt to turbulent conditions, where risks are not only threats but also sources of innovative opportunities. The aim of the study is to systematise the main stages of development of theoretical concepts of risk management and determine their impact on modern management practices. To achieve this goal, a comprehensive methodological approach was used, combining analysis of scientific sources, historical and logical methods, systematic analysis, comparative analysis of theoretical models and concepts, as well as methods of synthesis and generalisation of information. Particular attention is paid to the integration of classical, quantitative, behavioural and digital approaches in risk management. The results of the study confirm the existence of five key stages in the evolution of risk management: classical, quantitative, integrated, behavioural and digital-ESG-oriented, each of which is characterised by a specific understanding of risk, assessment methods and management. It has been established that contemporary risk management is predicated on the principles of proactivity, integration of non-financial risks, application of advanced digital technologies, and the establishment of a culture of anti-fragility. The present study explores the evolution of risk management functions, from their initial purpose of loss minimisation to their current role as a strategic instrument that fosters sustainability and competitiveness in enterprises. The practical value of the article lies in substantiating the conceptual foundations for the development of risk management in the context of the digital economy and sustainable development. These can be used to improve risk management systems in enterprises of various forms of ownership and industries. The proposed results can serve as a basis for developing adaptive risk management models that take into account the current challenges of the business environment, as well as for improving the effectiveness of management decisions in the field of corporate governance.