Blood or buzz? Decoding the quality of CBC-related short videos on Chinese platforms

The results of this study suggest that the overall quality and reliability of short videos about CBC-related content in current short video platforms are still significantly deficient. It is recommended that viewers should treat this content with caution. Among them, videos posted from medical personnel are more instructive. Nevertheless, video-based popularization of medical knowledge still holds promise. The overall quality and reliability of medical information shared on short video platforms can be improved by implementing appropriate strategies.