Application of Information Simulation Technology in Visual Optimization of Brand Dynamic Logo

The dynamic logo of a brand is the first impression of consumers. How to effectively guide consumers to brand consumption is extremely important. Given these deficiencies and needs, this paper, based on virtual reality technology, attempts to build an information model of the visual image characteristics of dynamic brand logos, uses simulation tools to conduct virtual reality simulation, constructs visual image characteristics of dynamic brand logos, and establishes a sampling of visual image information characteristics of dynamic brand logos. Model and information fusion model, realize the integrated information processing and create various dynamic visual image designs of different brand logos. The simulation experiment results show that in the era of intelligent media, virtual reality technology to design the visual image of a brand's dynamic logo can effectively convey the effect of visual feature expression and provide better practical value in its transmission.