The Role of AI in Analyzing Motion Expressions of Cartoon Characters in Ramadan TV Advertisements

The present study focuses on the use of artificial intelligence to analyze characters' motion expressions in Ramadan TV commercials. Using AI-based motion recognition to classify different emotional expressions within the dataset of animated commercials. This suggests that most of these commercials are very cultural and commercial specific. It also illustrates some difficulties in recognizing and categorizing complex movements or overlapping expressions, indicating an area where AI models might require further fine-tuning. And for advertisers and content creators who can leverage artistry a boost in storytelling strategies and audience engagement. Such studies fall into the ever-growing category of artificial intelligence-driven visual media analysis, and our research shows promise of advancing animation research as well as advertisement efficacy.

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Publication Details

Published
2025-04-05
DOI
https://doi.org/10.1109/icmi65310.2025.11141253
Primary Topic
Cultural and Artistic Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The Role of AI in Analyzing Motion Expressions of Cartoon Characters in Ramadan TV Advertisements

Nurul apos ain Binti Mohd Hassan, Nidhal Kadhim Mutar, Nooralhuda Qassim Hamad
Cultural and Artistic Studies
article

The Role of AI in Analyzing Motion Expressions of Cartoon Characters in Ramadan TV Advertisements

Nurul apos ain Binti Mohd Hassan, Nidhal Kadhim Mutar, Nooralhuda Qassim Hamad
article en

Abstract

The present study focuses on the use of artificial intelligence to analyze characters' motion expressions in Ramadan TV commercials. Using AI-based motion recognition to classify different emotional expressions within the dataset of animated commercials. This suggests that most of these commercials are very cultural and commercial specific. It also illustrates some difficulties in recognizing and categorizing complex movements or overlapping expressions, indicating an area where AI models might require further fine-tuning. And for advertisers and content creators who can leverage artistry a boost in storytelling strategies and audience engagement. Such studies fall into the ever-growing category of artificial intelligence-driven visual media analysis, and our research shows promise of advancing animation research as well as advertisement efficacy.

Middle Technical University (IQ)
Openalex Percentile: Top 72%
Cultural and Artistic Studies
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