The Role of AI in Analyzing Motion Expressions of Cartoon Characters in Ramadan TV Advertisements
The present study focuses on the use of artificial intelligence to analyze characters' motion expressions in Ramadan TV commercials. Using AI-based motion recognition to classify different emotional expressions within the dataset of animated commercials. This suggests that most of these commercials are very cultural and commercial specific. It also illustrates some difficulties in recognizing and categorizing complex movements or overlapping expressions, indicating an area where AI models might require further fine-tuning. And for advertisers and content creators who can leverage artistry a boost in storytelling strategies and audience engagement. Such studies fall into the ever-growing category of artificial intelligence-driven visual media analysis, and our research shows promise of advancing animation research as well as advertisement efficacy.
Authors
- Nurul apos ain Binti Mohd Hassan
- Nidhal Kadhim Mutar
- Nooralhuda Qassim Hamad
Institutions
- Middle Technical University (IQ)
Publication Details
- Published
- 2025-04-05
- DOI
- https://doi.org/10.1109/icmi65310.2025.11141253
- Primary Topic
- Cultural and Artistic Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00