Business Identification Numbers and Digital Marketing Assistance for The Soheden Batik Company

Purpose – This activity aims to provide assistance to the Soheden Batik Business in Soco Village, Magetan Regency in encouraging business development through ownership of a business permit for legal purposes and also developing the business market through digital marketing. It is hoped that the legality of the business will make administrative matters easier, such as when participating in competitions or tenders that require legality. Design/methodology/approach – Several methods are used, including outreach to provide an understanding of the importance of business legality and digital marketing. Furthermore, training and assistance is provided in managing business legality and creating social media to support digital marketing. Findings – The activities carried out were able to produce several outcomes including risk-based business licensing and also several social media accounts such as Instagram and TikTok to support digital marketing, as well as product photos to be uploaded on these social media. Originality/value – This activity provides full assistance to partners so as to produce output that meets the objectives of the Soheden batik business which is one of the supporting parts of the economy in Soco Village, Magetan Regency