TANTANGAN DAN PELUANG PEMASARAN DESA WISATA BEDULU DALAM KONSEP VIRTUAL TOUR 360o MENUJU ERA DIGITALISASI 5.0: KASUS DESTINASI WISATA CANDI TEBING TEGALLINGGAH, GIANYAR, BALI

This research aims to explore how marketing promotion strategies in the 360o virtual tour concept, how challenges and opportunities for the promotion of tourist destinations in the era of digitalization 5.0. This research adopted a qualitative approach, using focus group discussions, observation and document analysis as data collection methods. The findings show that Tegalinggah Cliff Temple Tourism Destination implements various strategies to promote by cooperating with the Bali Tourism Directory website, providing training and development on tourism marketing, and sufficient costs for digital infrastructure tools. This study concludes that the promotion strategy through 360o virtual tour is widely recognized by prospective local and foreign tourists. This study also provides implications and recommendations for practitioners to improve the management of Tegalinggah Cliff Temple Tourism Destination in the digital marketing tourism sector.