Structural Relationship among Approach Goals, Exercise Satisfaction, and Intention to Re-enroll of Fitness Center Users

The purpose of this study was to investigate the structural relationship among mastery-approach goal, performance-approach goal, exercise satisfaction, and intention to re-enroll of fitness center users. The subjects of this study were 363 fitness center users. With the collected data structural equation model were performed by AMOS 22.0. First, the mastery-approach goal impacts positively influence on exercise satisfaction and intention to re-enroll. Second, the performance-approach goal impacts positively influence on exercise satisfaction, but no significantly influence on intention to re-enroll. Third, the exercise satisfaction impacts positively influence on intention to re-enroll. These results mean that improved their exercise satisfaction and intention to re-enroll through mastery-approach goal of fitness center users, and the improved their exercise satisfaction through of performance-approach goal. And the means that improving their intention to re-enroll through of exercise satisfaction.