Comparison of Fashion-Related Academy Using Network Analysis : Focusing on Editorial Greetings

The purpose of this study is to comparatively analyze the presidential greetings posted on the websites of Korean fashion-related academic societies, utilizing network analysis, to identify similarities and differences in their founding purposes and operational directions. As key representatives, academic society presidents' greetings are crucial elements that articulate the society's identity, vision, and strategic operational approaches to the public. The research employed frequency and network analysis on these greetings to deeply examine the characteristics of each society's operation. Based on the derived features, it comparatively analyzed the relationships between their respective founding objectives and operational methodologies. The analysis revealed commonalities with prior research that analyzed presidential greetings of English literary societies using network analysis, showing high frequencies of terms referring to the society's name or members. Universal components such as expressions of gratitude and encouragement for future development were also observed. However, a distinct differentiation emerged: each fashion academic society's greeting content was uniquely shaped by its founding purpose and identity. For example, while the president of the Korean Costume Culture Association emphasized tradition as cultural heritage, the president of the Korea Fashion Business Association highlighted industrial development through advanced fashion technology, confirming that the greetings specifically reflect the characteristics and orientations of each academic field. By empirically presenting the unique characteristics and differentiated orientations of fashion academic societies, this study is expected to contribute to understanding the domestic fashion academic ecosystem and providing fundamental data for fostering efficient society operations and collaborative strategies.