A Study on the Design Preferences of the Korea fashion brand jacket of Women Aged 20s living in Shanghai China

Among women in their 20s in Shanghai, China, the history and status of purchasing Korean fashion brand clothing, reasons for preference, favorite items, and designs were investigated, and based on the results of the survey, the details of the jacket were combined to derive the design. First, to find out the preference for Korean fashion brands and items, an online survey was conducted on 648 women in their 20s living in Shanghai, China, from October 24, 2023 to February 29, 2024 on the purchase, wearing and preference of Korean fashion brands. The number of garment purchases was the highest at “one to two times a year,” while “fitness” was the highest in the selection of clothes. The results of the survey showed that ‘casual’ wear was found to be the most popular type of clothing they purchase and ‘jacket’ was the most preferred item among them. The details of the preferred jackets include such features as 'princess line with waist', 'two button single-breasted jacket', 'jacket length about hip girth line', 'notched lapel tailored collar', 'double piping pocket', and 'center vent'. This study proposes a jacket, a preferred item of women in their 20s living in Shanghai, and proposes a design by combining details based on the survey results. The results of the study are expected to be used as basic data for jacket pattern design by investigating the preference and wearing status of Korean fashion brand clothing by women in their 20s living in Shanghai, China. In this study, the jacket design is proposed, and in subsequent studies, the exact pattern will be developed for practical industry use, and the research will be extended to other items. Meanwhile, in future research, it seems necessary to identify the number of garment purchases and the quantity when identifying the purchase status.