A Study on Strategies for Activating Tourism-cultural Content Based on Historical Figures in Seoul Area - Focusing on the Case of Tojeong Lee Jiham

This study aims to recognize Tojeong Lee Jiham as a historical figure of value and to propose measures for activating tourism-cultural content related to him in Seoul area. To achieve the research objectives, the study reviews Lee Jiham’s life and achievements, analyzes current tourism‑cultural content related to him in Seoul, Boryeong and Asan, and exemplary case studies of tourism‑cultural programs centered on historical figures were examined, both within Korea and internationally. Through these three sequential analytical steps, the study identifies problems in the current development of tourism‑cultural content centered on Tojeong Lee Jiham and ultimately proposes ways to activate such content in Seoul. As a result, the study presents three main initiatives building cultural assets—including the establishment of a Tojeong Lee Jiham memorial museum and the creation of a theme street dedicated to him, diversifying tourism‑cultural content—such as hosting a Tojeong Lee Jiham cultural festival, implementing experiential and educational programs that highlight his historical value, and developing new themed travel routes focused on him and lastly enhancing public awareness of the figure—by creating ICT‑based promotional content and conducting systematic promotional campaigns. The findings of this study can serve as foundational data for future memorial projects related on Tojeong Lee Jiham, and more broadly, as material for the development of historically grounded tourism‑cultural content schemes.