The sensual intention of wardrobe furniture materials based on women’s visual and tactile experience evaluation

With the rise of the ‘her economy’, the influence of women’s consumer demand on furniture design is becoming increasingly important. The purpose of this study was to explore the relationship between female consumers’ visual and tactile perceptions of different wardrobe furniture materials and their psychological and sensory cognition. Based on the theory of Kansei engineering, a questionnaire was designed using a semantic differential scale and a seven-point Likert scale. Female participants were invited to rate 8 sets of perceptual vocabulary for 13 representative wardrobe furniture material samples through visual and tactile perception. SPSS 27 software was used to conduct reliability and validity tests, cluster analysis, and factor analysis on the experimental data. Cluster analysis categorized the materials into three types: natural flexible materials, patterned solid wood materials, and modern materials. Factor analysis identified two key dimensions: tactile perception and visual perception. These dimensions were used to analyze the differences in sensory cognition among the three material types in female consumers. This experiment provided theoretical support for the study of female consumers’ perceptual perception of wardrobe furniture materials, and at the same time provided rational references for designers to optimise the choice of materials in wardrobe furniture design based on the emotional needs of female users.