User Immersion-aware Short Video Recommendation

Short videos have gained immense popularity, necessitating effective recommender systems that cater to individual preferences. The platforms use advanced algorithms to analyze user engagement and provide videos that satisfy users. A critical factor in user satisfaction is immersion , defined as the feeling of being deeply engaged in an activity. However, existing recommendation algorithms in the short video scenario have largely disregarded user immersion. Our study integrates user immersion into recommendation systems, aiming to predict immersion from user interactions and recommend items to enhance the overall viewing experience. Based on the user study of collecting and analyzing user immersion, we integrate immersion into the recommendations for both lab and large-scale scenarios. We adapt user-annotated immersion to large-scale real-world datasets without immersion labels. Specifically, we propose ImmersRec , an immersion-aware recommendation framework with immersion prediction fine-tuning, immersion knowledge alignment, and immersion-enhanced recommendation. Extensive experiments on two short video platforms indicate that our approach achieves significant enhancements among various context-aware recommender backbones. We investigate the predicted immersion and find it impacts not only short-term utility but also long-term user engagement. This research pioneers the incorporation of user immersion in short video recommendation algorithms, emphasizing its potential for improving recommendations with minimal data. The code can be available at https://github.com/hezy18/ImmersRec .