Enhancing flow in remote work: the influence of IT consumerization

Purpose The widespread adoption of information and communication technologies (ICT) post pandemic has reshaped remote work, yet its implications for employee well-being and work outcomes remain inconclusive. This study proposes a research model to examine how IT consumerization influences employees’ flow, a state of control, enjoyment and focus on work. Design/methodology/approach Grounded in the job demands-resources (JD-R) model theory. This study employs structural equation modeling (SEM) to analyze survey from 476 full-time remote workers across various sectors in Mauritius, a developing economy where IT consumerization has surged to support remote connectivity. Findings The results highlight IT consumerization as a “double-edged sword”, enhancing autonomy while simultaneously generating techno-pressure. However, autonomy buffers the negative effects of techno-pressure, ultimately improving flow. Techno-pressure, autonomy and work-life conflict serve as mediators, deepening the understanding of how IT consumerization impacts flow. Practical implications Practical implications are suggested for organizations seeking to optimize remote work remote conditions. Strategies that balance autonomy and mitigate techno-pressure can improve employees’ flow in remote work environments. Originality/value This research contributes to the telework literature by examining IT consumerization within remote work settings, particularly in a developing economy context. By highlighting its dual role as both a resource and a demand, the study enriches understanding of its impact on flow.