Overcoming barriers: strategies of 50+ entrepreneurs in navigating entrepreneurial challenges

Purpose This study aims to examine the barriers encountered by 50+ entrepreneurs (E50+) in Brazil and their strategies to overcome them, and analyzes the interrelationships between these challenges and their solutions. Design/methodology/approach This research followed a qualitative approach conducted in two stages: a questionnaire for demographic data collection and semi-structured interviews with 32 entrepreneurs aged 50 and older. Data analysis was performed using Atlas.Ti® software to identify the key barriers and coping strategies. Findings The study identified three main barrier categories: financial constraints, gaps in entrepreneurial knowledge and personal conflicts. Participants adopted various coping strategies, including financial planning, continuous learning and external support. In addition, this research uncovered challenges that are underexplored in the literature, such as difficulties in establishing partnerships, personal branding and resistance to using social media as a business tool. Based on these findings, a framework was developed to integrate barriers and coping strategies, providing a structured perspective on the entrepreneurial journey of entrepreneurs aged 50+. Originality/value This study contributes to the literature by examining the Brazilian context of 50+ entrepreneurship and identifying barriers that have not been previously explored. The proposed framework offers an innovative approach by linking specific barriers to corresponding coping strategies, providing valuable insights for developing targeted public policies, training programs and initiatives to support E50+.