Optimizing productive waqf for halal tourism development

Purpose This study aims to identify and analyze issues related to how the concept of productive waqf contributes to development of halal tourism in DKI Jakarta. This study analyzes in depth how waqf optimization can be carried out more appropriately so as to provide a more sustainable and significant impact through real sectors such as the halal tourism ecosystem. Design/methodology/approach The data collected consist of experts in the field of waqf and tourism; seven were the key informants while two others were the additional informants. This study involved those experts to formulate the priorities of regulators, practitioners and the community. Following the method, this study applied the Analytic Network Process (ANP) through Super Decisions software. This method is a technique used in making systematic decisions with consideration and validation according to the experts and supported by their experience. Findings The findings show that the priority problem is the implementation of the rules, while standardization is the priority solution. The strategy that needs to be carried out is certification. Research shows that there is still a need for regulations that specifically encourage the optimization of productive waqf. Practical implications Fundamentally, the synergy of the stakeholders, both from the waqf and halal tourism fields, is highly recommended. This study encourages Nazir as a waqf manager, the government and society to optimize productive waqf to develop halal tourism with proper regulation and proper implementation. Originality/value This research is a study integrating waqf and halal tourism using the ANP method. This research explores the strategies for optimizing productive waqf for halal tourism development in DKI Jakarta. The synergy between the instruments of Islamic social finance for real sectors can improve social productivity to achieve sustainable prosperity.