A Study on Strategies of Green Marketing Adopted by Indian Marketers

A Study on Strategies of Green Marketing Adopted by Indian Marketers Dr. Venkataiah Pasunoori1* Abstract Green marketing is gaining traction among Indian firms, yet its implementation remains challenging. Factors such as high costs, consumer attitudes, and lack of collaborative efforts hinder the adoption of sustainable practices. Rapid industrialization and technological advancements present both opportunities and […]

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Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-09-04
DOI
https://doi.org/10.63680/ijsate092503.02
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on Strategies of Green Marketing Adopted by Indian Marketers

Venkataiah Pasunoori
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International Journal of Science Architecture Technology and Environment
Environmental Sustainability in Business
article

A Study on Strategies of Green Marketing Adopted by Indian Marketers

Venkataiah Pasunoori
article en

Abstract

A Study on Strategies of Green Marketing Adopted by Indian Marketers Dr. Venkataiah Pasunoori1* Abstract Green marketing is gaining traction among Indian firms, yet its implementation remains challenging. Factors such as high costs, consumer attitudes, and lack of collaborative efforts hinder the adoption of sustainable practices. Rapid industrialization and technological advancements present both opportunities and […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 69%
Environmental Sustainability in Business
DOISourceOpenAlex
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A Study on Strategies of Green Marketing Adopted by Indian Marketers — Venkataiah Pasunoori · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS