Challenges for NGO Communication Practitioners in the Disinformation Era: A Qualitative Study Exploring Generation Z’s Perception of Civic Engagement and Their Vulnerability to Online Fake News

The growing challenge of disinformation in the digital age poses significant hurdles for NGO communication practitioners, particularly in engaging Generation Z. Low digital literacy among young individuals also offers an explanation for lower levels of civic engagement. This study explores young people’s perceptions of civic engagement and the effects of disinformation through qualitative focus group discussions. Eight focus groups comprising young adults were conducted to gather insights into their motivations, experiences, and perspectives regarding social and political issues as well as fake news combating strategies. Findings from this research will contribute to the existing literature on the relationship between youth, fake news, and civic engagement. The results indicate that youth primarily rely on social media for information, with Instagram emerging as a key platform for real-time updates. While participants recognise the importance of credible sources, many demonstrated superficial strategies for assessing reliability, such as evaluating the number of followers or brand reputation, which may leave them vulnerable to fake news. This tendency highlights a gap between formal digital literacy education and actual media consumption practices. Ultimately, the findings underscore the critical need for education and awareness to equip young individuals with the tools necessary to discern credible information and engage meaningfully in civic discourse, offering valuable insights for civic NGO communication strategies.