UNIVERSITY VIRTUAL EDUCATIONAL ENVIRONMENT INTEGRATION WITH THE ZOOM SERVICE

This study examines the most commonly used online meeting systems, analyzing their advantages and disadvantages, and justifies the choice of Zoom as a primary platform for organizing the educational process under conditions of digital transformation. Particular attention is given to the flexibility, scalability, and accessibility of Zoom, which make it suitable for a wide range of educational scenarios—from traditional lectures to interactive seminars and group projects. The paper explores Zoom’s integration with popular learning management systems (LMS), including Moodle, Google Classroom, Microsoft Teams, and others, as well as the development of inde-pendent adapter services for linking university educational software with video conferencing platforms. The study refines the structure of an extended information system for a higher education institution, including its interaction with Zoom servers and clients, and with internal IT services. The advantages of adapting Zoom to meet the specific needs of universities are analyzed, particularly the development of custom integrations for connecting internal learning management systems, electronic gradebooks, assessment modules, timetables, and other services used in the educational environment. Such integration supports the optimization of administrative processes, facilitates instructors' work, automates routine tasks, and ensures convenient student access to learning materials in both synchronous and asynchronous modes. Special attention is also given to data protection and security issues related to the use of Zoom in educational settings. Mechanisms ensuring confidentiality and system reliability are examined in detail, including user authentication, multi-level data encryption, secure communication channels, and con-trolled access to learning sessions. The study concludes that integrating Zoom significantly enhances the quality, flexibility, and accessibility of education in the context of globalization, digitalization, and crisis-related challenges in the education sector.