The Impact of AI on Social Media: Trends, Challenges, and Future Directions

This research compilation examines how artificial intelligence (AI) intersects with social media across domains such as healthcare, crisis response, marketing, cybersecurity, and public opinion analysis. The studies reviewed demonstrate how AI assists in identifying fake news, detecting social engineering threats, and monitoring online sentiment on issues like humanitarian emergencies and NFTs. They also highlight AI’s use in areas such as semantic search, multimedia content retrieval, and strategies for digital crisis communication. At the same time, the papers raise concerns over ethical challenges, misinformation, and the authenticity of AI-generated content. In business contexts, AI-driven tools contribute to targeted marketing, customer engagement, and B2B sales technologies. Collectively, the works underline both the advantages and limitations of applying AI within social media, stressing the importance of responsible usage, transparency, and future-oriented applications.