Unidentified and overwhelmed: the role of cognitive failures in employee turnover among remote workers in India

Purpose In the post-pandemic era, working remotely is a flexible option. However, increasing job demands (JDs) and the difficulty of maintaining a work–life balance have changed remote work from a perk to a challenge. This study explored the connection between high JDs and employee turnover intentions (TIs), with cognitive failures (CFs) as a relationship mediator and organisational identification (OI) as a key moderator. Design/methodology/approach A cross-sectional survey of 362 remote employees across various sectors in India yielded data that were analysed in PROCESS SPSS Macro and AMOS to ensure a comprehensive statistical evaluation. Findings A significant association of JDs was found with CFs and TIs. CFs partially mediated the JD–TI relationship. OI demonstrated a significant moderating effect on the JD–CF relationship. Practical implications The results suggest that cognitive health has a meaningful role in influencing employee performance and well-being. Hence, human resource policies should prioritise strategic job interventions to boost cognitive efficiency. By developing tailored virtual resources, employers can address the unique cognitive and social support needs of remote employees, thereby fostering a more resilient and productive remote workforce. Originality/value The literature lacks clarity on the impact of CFs on TIs in high-demand job environments, particularly in remote work settings. Grounded in Job Demands-Resources and Conservation of Resources theory, this study advances the understanding of the dynamics among JDs, CFs and TIs.