KNOWLEDGE MANAGEMENT AS A MANAGEMENT STRATEGY IN THE HOTEL SECTOR

The tourism sector is recognized for its contribution to countries' economies and job creation.However, it faces the effects of globalization, which favors the exchange of quality services at the international level.In this sense, companies are needed to safeguard the knowledge acquired or generated as a result of their operations and, as part of their strategic planning, turn it into a competitive advantage to remain and develop within the market.Tourism MSMEs in Campeche need to evolve to become global organizations and prepare to offer the services demanded by domestic and foreign visitors, with a long-term vision.The main objective of this research is to identify the knowledge management activities carried out by MSMEs in the hotel sector, as well as the perspective that managers of the participating organizations have on these activities.The study is descriptive in nature with a non-experimental cross-sectional design.Its results indicate that acquisition and storage are the most developed activities and that the perception index shows the low importance that managers attach to this process as a possible competitive advantage.