Analysis of Seaweed Marketing in Liya Onemelangka Village, South Wangi-Wangi, Wakatobi Regency

This study aims to analyze seaweed marketing in Liya Onemelangka Village, South Wangi - Wangi, Wakatobi Regency. This research is motivated by the great potential of seaweed in Indonesia, especially in Liya Onemelangka Village, where seaweed cultivation is the main livelihood for most residents. The research method used was a survey method with a qualitative descriptive approach. Data were collected through interviews, observation, and documentation. Data analysis was conducted with qualitative descriptive analysis to describe marketing channels, marketing margins and marketing efficiency using marketing margin and farmer's share formulas. The results showed that the marketing channel of Eucheuma cottonii seaweed in South Wangi-Wangi District of Wakatobi Regency has 1 (one) marketing channel pattern, namely Cultivators - District Level Collectors - Bau - Bau Collectors and large collectors in Makassar. The marketing margin at the sub-district collector level is Rp 1,500/kg, the marketing margin at the inter-regional collector level is Rp 1,500/kg with a selling price at the cultivator level of Rp 13,500/kg and the price at the collector in Makassar reaches Rp 16,500, the farmer's share is 81.82%. The short marketing chain and farmer's share, show that Eucheuma cottonii seaweed marketing in Wangi - Wangi District has high efficiency.