A Moderated Mediation Analysis of Artificial Intelligence Awareness and Work Withdrawal

This study aims to investigate when and how artificial intelligence (AI) awareness influences work withdrawal. A sample of 518 hotel employees in China was surveyed to collect data. Hypotheses were tested using Hayes's PROCESS macro. Results indicate that AI awareness positively influences work withdrawal through the mediating effect of psychological detachment. Furthermore, segmentation preference moderated the indirect effect of AI awareness on work withdrawal via psychological detachment. These findings enrich the existing literature and provide new insights into the study variables, and offer practical implications for managing hotel companies.