Analysis of Research Hotspots and Trends of Ice and Snow Tourism Industry Driven by Big Data--Based on CiteSpace Visualization and Analysis

Taking SCI, SSCI and AHCI in the Web of Science Core Collection (WoS CC) database as the data source, CiteSpace software was used to visualize and analyze the relevant literature from 1997-2025. The results show that (1) the research in this field has gone through the stages of slow accumulation, rapid growth and adjustment back down; (2) the authors cooperate loosely, without forming a core group of authors, and the institutional cooperation is mostly focused on the linear cooperation of universities and colleges, and the cross-industry cooperation is relatively small; (3) the “big data analytics”, “intention” and “management” and other keywords are the core keywords of research in this field, and “intention” and “bibliometric analysis” are the main research directions in the future. It is suggested to promote the high-quality development of the ice and snow tourism industry by deepening interdisciplinary integration, optimizing the results sharing mechanism, and keeping up with the cutting-edge trend research.