Race and Ethnicity in Facebook Images and Text: Thematic Analysis

It can be complicated to interpret image-based posts because of the subtle ways in which an image may reference race and ethnicity but does not explicitly mention it, or when there is a contradiction in the ideas portrayed in the image versus the text. Decoding this process on Facebook can help researchers boost the positive impacts and reduce the harmful effects of racism on social media.

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Publication Details

Journal
JMIR Formative Research
Published
2025-09-04
DOI
https://doi.org/10.2196/62713
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

Race and Ethnicity in Facebook Images and Text: Thematic Analysis

Thu T. Nguyen, Heran Mane, Sarah M Gonzales, Shaniece Criss et al.
JMIR Formative Research
Social Media and Politics
article

Race and Ethnicity in Facebook Images and Text: Thematic Analysis

Thu T. Nguyen, Heran Mane, Sarah M Gonzales, Shaniece Criss, Katrina Makres, Hyunchul Kim, Dalmondeh D Nayreau, Vaishnavi Bharadwaj
article en

Abstract

It can be complicated to interpret image-based posts because of the subtle ways in which an image may reference race and ethnicity but does not explicitly mention it, or when there is a contradiction in the ideas portrayed in the image versus the text. Decoding this process on Facebook can help researchers boost the positive impacts and reduce the harmful effects of racism on social media.

JMIR Formative ResearchVol. 9
University of Maryland, College Park (US), Furman University (US)
Openalex Percentile: Top 72%
Social Media and Politics
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