A PROTEÇÃO DE DADOS PESSOAIS NO BRASIL E NO URUGUAI: CONVERGÊNCIAS E DESAFIOS À LUZ DO DIREITO INTERNACIONAL

This article aims to conduct a comparative analysis of personal data protection legislation in Brazil and Uruguay, based on the guiding principles of international privacy law. The study highlights the growing importance of data protection in an increasingly digitalized global environment, where information has become a strategic asset and its governance demands effective regulation. It focuses on Brazil’s General Data Protection Law (Law No. 13,709/2018 – LGPD) and Uruguay’s Personal Data Protection Law (Law No. 18,331/2008), emphasizing convergences in their normative structures, the rights of data subjects, and the creation of national supervisory authorities. The methodology used is qualitative, with a comparative and exploratory approach, based on documentary analysis and bibliographic review. The findings reveal that although both legal systems are aligned with the European Union’s General Data Protection Regulation (GDPR), Uruguay stands out for its earlier adoption and international recognition, having obtained “adequacy status” from the European Union. Brazil, while possessing a comprehensive legal framework, still faces challenges related to the institutional consolidation of its regulatory authority. It is concluded that, despite asymmetries in maturity and global positioning, both countries are moving toward progressive regulatory harmonization and regional cooperation in personal data protection.