An exploration into the relationship between information needs satisfaction and creativity of visual artists in Greece

Purpose There is a current research gap based on exploring the information behaviour of visual artists (professional, semi-professional and amateur) and, particularly, the impact of their information needs satisfaction on their creativity. This research aims to address this gap, providing a comprehensive analysis of the complex relationship between information needs and creativity in Greek visual artists involved in both fine and applied arts. Design/methodology/approach Based on Wilson’s 1981 information behaviour model, a questionnaire survey was administered to a total of 777 visual artists in Greece, capturing their information-seeking behaviour, their information needs, the resources they use and the primary obstacles they encounter when searching for information, exploring the influence of demographic characteristics. The survey also examined the perceived importance visual artists place on the impact of information needs satisfaction on different visual art creative outcomes, focusing on diverse activities, such as painting, sculpture, printmaking, photography, digital art and decoration. Findings This research highlights the critical role that both digital and traditional information access plays in fulfilling visual artists’ information needs and fostering artistic creativity and imagination, as well as the importance of informal networks, professional development and digital information literacy. As visual artists create within an ever-evolving information environment, support systems that not only provide key information but also assist in navigating and managing the increasing complexity of the artist’s information world are needed. Practical implications Interaction with global art, both contemporary and historical, enhances personal growth and aesthetic principles. Artists benefit from a constant flow of accessible information through digital platforms, social media and personal contacts. However, challenges like information overload, burnout and digital exclusion exist. Education in digital literacy and intellectual property is vital for effectively using information and respecting creative sources. Originality/value This study specifically investigates the information-seeking behaviour and needs of visual artists in Greece, a context that has not been thoroughly explored in the research literature. It offers unique insights into the cultural and professional environment of Greek visual artists and explores how information needs satisfaction plays a crucial role in artistic creation by enhancing their imagination, fostering their creativity and providing new perspectives and outlets for their creative endeavours.