Challenges of Adopting Sustainable Entrepreneurship Practices in Ifrane Hotels- Morocco

This paper discussed challenges of adopting sustainable entrepreneurship practices in Ifrane hotels- Morocco. It assumes that adopting sustainable entrepreneurship practices will contribute to the realization of economic, social and environmental goals of Ifrane hotels. The research question addressed the extent to which lack of awareness and understanding of sustainable entrepreneurship concept, financial constraints, seasonality and low patronage and imposition of high taxes and levies constitute a challenge in adopting sustainable entrepreneurship practices in Ifrane hotels. A cross-sectional survey research design was used in the generation of primary data for the study. A sample size of 272 was determined from a population of 850 hotel employees using Yamane (1964), sample size determination formula. The sample size was selected from the population of study using simple random (shuffling and selection of cards without replacement) method. The results indicated that lack of awareness and understanding of sustainable entrepreneurship, financial constraints, seasonality and low patronage and imposition of high taxes and levies constitute a challenge in adopting sustainable entrepreneurship practices in Ifrane hotels. It concludes that hotels in Iframe are not achieving sustainable entrepreneurship goals due to the challenges associated with adoption of sustainable entrepreneurship practices. It therefore recommends among others: enlightenment to create more awareness about the concept, financial support for hoteliers to modernize facilities, government reduction of taxes and levies for hoteliers, use of energy-efficient, water conservation and waste minimization systems, increasing community engagement and offering more employment opportunities to residents of host community.