ON THE IMPORTANCE OF FORMING PREFERENCES FOR QUALITY PRODUCTS IN DOMESTIC AND FOREIGN DEMAND MARKETS

In the article, the authors believe that the need to improve the quality management system at light industry enterprises is due to the following important reasons:Firstly, it increases the confidence of potential consumers in the products manufactured by this enterprise; Secondly, it is an opportunity to significantly strengthen one's position in existing markets, as well as significantly expand one's spheres of influence by entering new domestic and foreign markets.