Mengintegrasikan Nilai Budaya Kerja, Kepemimpinan Digital, dan Prinsip Manajemen Menuju Birokrasi Pertanahan 4.0

This study explores the integration of work culture, digital leadership, and classical management principles in supporting bureaucratic transformation in the land sector. Using a qualitative case study design, data were collected through interviews, observations, and documentation at the Regional Office of the National Land Agency (BPN) in East Java Province. Thematic analysis revealed three major findings: (1) a collaborative and value-driven work culture enhances internal trust and performance, (2) digital leadership characterized by adaptability and participatory communication fosters transparency and innovation, and (3) classical management principles such as division of work and discipline remain relevant when applied contextually in a digital setting. These findings suggest that bureaucratic reform must go beyond technological change, requiring a shift in leadership style and organizational culture. The study offers both conceptual and practical contributions for advancing digital-era public service reform in developing countries.