INFLUENCER MARKETING: ANALYTICS OF BEAUTY BLOGGERS IN TELEGRAM

The article is devoted to the analysis of influencer marketing and its role in modern society. Changes in the perception of influencing public opinion are considered, as well as the importance of a personal connection between influencers and their subscribers. Such research methods were used in the work as: analysis of literature on the chosen topic, description of the data obtained. The article also focuses on the growing demand for video content and its impact on brand marketing strategies.