Cultural intelligence and pro-environmental behavior: A cross-sectional study on the role of empathy and gratitude

The study significantly contributes to the extant literature of cultural intelligence, pro-environmental behavior, and positive psychology, and these findings have essential implications for consumers to enhance individual subjective well-being, for marketers to improve their sale performance, and for policy makers to prompt overall social welfare. Meanwhile, the limitations of this study are acknowledged, and potential areas for future research are discussed.