Resident Preferences for Telemedicine Services in China in the Digital Health Era: Mixed Methods Study
This study reveals key drivers and significant demographic heterogeneity in Chinese residents' preferences for telemedicine services. Residents demonstrated a high willingness to pay for comprehensive services (eg, "consultation + prescription"), enhanced privacy protection, and shorter appointment waiting times. Additionally, the study innovatively identified 3 distinct resident profiles: "Diverse-Service-Oriented," "Utility-Oriented," and "Value-Oriented," and proposed differentiated optimization strategies to effectively address diverse resident needs, thereby promoting equitable access and efficient adoption of telemedicine services.
Authors
- Meifang Yang (ORCID: https://orcid.org/0000-0003-2875-9353)
- Maomin Jiang (ORCID: https://orcid.org/0000-0002-2580-4908)
- Zengming Ma
- Zhao Jian
- Ranran Zhao (ORCID: https://orcid.org/0009-0001-7258-8187)
- Jialiang Feng (ORCID: https://orcid.org/0000-0002-8337-8644)
- Manli Gu
Institutions
- Hebei Medical University (CN)
- Southwest Medical University (CN)
- Wuhan University (CN)
- Soochow University (CN)
- Affiliated Hospital of Southwest Medical University (CN)
- 174th hospital of the People's Liberation Army (CN)
- First Affiliated Hospital of Hebei Medical University (CN)
- Shanghai Clinical Research Center (CN)
- Nanjing Medical University (CN)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-09-03
- DOI
- https://doi.org/10.2196/67390
- Primary Topic
- Patient Satisfaction in Healthcare
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Natural Science Foundation of China
- Southwest Medical University