THE PERCEPTIONS OF THE DUSUN TATANA COMMUNITY REGARDING THE DEVELOPMENT OF CULTURAL TOURISM IN KUALA PENYU, SABAH

This study investigates into the perceptions of the Dusun Tatana community regarding the development of cultural tourism in Kuala Penyu, Sabah, with a primary objective of understanding the intricate dynamics between community attachment, involvement, and the evolution of cultural tourism. In an exploration involving 230 respondents, this research utilizes Partial Least Squares Structural Equation Modeling (PLSSEM) as the methodology to unravel the nuanced relationships within the context of this unique community. The findings of the study bring to light the significant influence of both community attachment and involvement on the development of cultural tourism in Kuala Penyu. As residents are the primary stakeholders impacted by tourism activities, their perceptions and participation play a pivotal role in shaping the trajectory of cultural tourism in the region. The study uncovers that a strong sense of community attachment, where residents emotionally connect with their surroundings and share a common journey of life, contributes positively to the development of cultural tourism. Furthermore, the study emphasizes the crucial role of community involvement in fostering successful cultural tourism. Meaningful representation, decision-making, and collaboration within the community are identified as essential components for sustainable growth and development. The results underscore that community-led initiatives, such as guided tours, cultural seminars, and traditional festivities, not only enhance visitor experiences but also contribute significantly to the immersive and authentic cultural development of the destination. This research holds practical implications for policymakers, tourism developers, and community leaders involved in cultural tourism initiatives. Understanding the perceptions of the Dusun Tatana community provides valuable insights for the strategic planning and implementation of cultural tourism projects in Kuala Penyu. Additionally, academically, this study contributes to the existing literature by shedding light on the intricate relationships between community dynamics and the development of cultural tourism. It adds depth to the understanding of the sociocultural impacts within the specific context of the Dusun Tatana community, offering a nuanced perspective for future research in the broader field of cultural tourism development.