FOOD AND BEVERAGE SERVICES OF THE SELECTED LOCAL RESTAURANTS IN THE PROVINCE OF PANGASINAN, PHILIPPINES: BASIS FOR A PROPOSED SERVICE RECOVERY APPROACH

Food and Beverage Sector is one of the fastest growing sectors under the umbrella of the hospitality industry. This particular sector offers food and beverage as well as quality service to the customers to meet their expectations and satisfaction. Moreover, this sector includes many forms of service. The quality of products offered and the level of intricacy service rendered by the employees will depend on the price you will pay for it. Since this is one of the sectors that have a broad scope in the market under the hospitality industry there were still cases where in customers raised certain concerns or in a worst case a complaint pertinent to the Products and Service rendered by the Restaurants. Therefore, it is very important to revisit the food and beverage services of the local restaurants in order to propose Service Recovery Approach that will revitalize their operations. The researcher used Quantitative Research Design using Descriptive and Correlational Design to elicit pertinent information about the Food and Beverage Management of the Local Restaurants in the Province of Pangasinan. The respondents of this study are the Managers, Supervisors and Staff of the Local Restaurants in the Province of Pangasinan, Philippines. Moreover, the researcher used survey-questionnaire as the research instrument of this study to elicit pertinent information from the target participants of the study. Prior the distribution of the Research Instrument, the researcher conducted content validation and reliability test of the research instrument to ensure that the content of the instrument is aligned with the research variables and meet the internal consistency. The researcher conducted and analyzed the information obtained from the respondents of this study. A weighted mean, frequency distribution, rankings, percentage, and other statistical descriptive and inferential metrics will be used from the measured data. It confirmed that the Food and Beverage Services of the Local Restaurants were Practiced but there are still complaints or concerns encountered during their operations.