Cartography of Podcasting in Colombia: Configurations, Trends and Challenges

Despite the predominance of traditional radio in Colombia, particularly in terms of its role as a medium, podcasting is gaining significance due to its flexibility, personalisation, and use of shorter formats. The research presented here seeks to delineate the sound ecosystem present in Colombia in order to recognise and evaluate its status and transcendence in the digital sonosphere. The study corpus comprised 160 podcasts, encompassing sound material from production companies, radio stations, other media outlets, and independent podcasters. This paper proposes an innovative content analysis of a corpus, with a methodology combining three categories of analysis. The production logics of podcasting bear a strong resemblance to those of radio broadcasting, largely due to the significant presence of operators within this industry who have established themselves as production companies or independent podcasters. The growth of the industry from 2020 to 2024 positions Colombia as a regional benchmark in digital audio consumption and production.